The Sticker Shock is real, a report from The Wall Street Journal

It seems like every year it’s the same old story, that the car buying process is an unruly task for all involved. 2022 feels no different for buying a car. In the Wall Street Journal’s A New Brand of Sticker Shock Hits the Car Market article, they highlight the key pain points right now for buyers, dealerships, and car companies. 

One of the major takeaways the Wall Street Journal hits on is the consistent issue of sticker prices on cars nationwide. Nothing better sums up the difficulty of buying a car right now than the first paragraph of the article. 

“How hard is it to buy a car today? For Kevin Peters, it recently involved a one-way flight and 330-mile road trip to avoid overpaying for a new truck. Mr. Peters initially spent three weeks shopping around San Diego for a new F-150 Lariat pickup, only to encounter extra charges of $5,000 to $8,000 above the suggested retail price. He decided to fly to a dealership in Las Vegas, where he got what is considered a bargain: He paid the sticker price of $73,520.”

From A New Brand of Sticker Shock Hits the Car Market

Is anyone else up for a one-way flight and a 330-mile road trip just to get a new car and not pay over the sticker price? The sad truth is more and more people need to cross state lines in order to get a car at a reasonable price. However, in this past month a whopping 82% of buyers still ended up paying over MSRP.

Nutley Kia is a different story

We are proud to say Nutley Auto Kia is different, in a good way! We are one of the only Kia dealerships in Northern Jersey to only charge the Market Sticker Retail price on all our vehicles and any custom orders with no games! It may seem unreal or hard to believe, especially in this car market and to that we say read our reviews! Our dealership is known for our welcoming and friendly staff, ready to help find the vehicle best for you without the games and crazy fee’s! We pride ourselves in treating our customers right and we believe that in this already crazy world, buying a car should be an enjoyable and fun process! Give us a call, schedule a visit, and come check us out for yourselves! We can’t wait to meet you!

Nutley Auto Kia offers great deals and is a dealership you can trust. We are a family-owned dealership that has been in the Nutley area for 15 years and we will treat you like one of our own. Check out www.nutleykia.net, call 973-241-3222, or come visit us at 66 Washington Avenue in Nutley, New Jersey.

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